When Words Go Wrong: Brand Translation Fails

In the high-stakes world of global branding, a single word can derail millions in marketing.

This piece looks at famous translation fails—both myth and reality—from the never-official “bite the wax tadpole” Coke rumor to Mitsubishi’s very real “Pajero” blunder. It’s a smart, funny, and cautionary take on why cultural fluency is as important as creativity in global advertising and marketing.

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